Audience

Who's the audience? They begin with the 50 million people in the US and 80 million in the European Union who are called the Cultural Creatives. They are of all age groups and all socioeconomic classes with a 60/40 split women to men. Their incomes range from lower middle class to the rich.

That's a lot of people.

Thirteen survey research studies on over 100,000 Americans by Paul H. Ray, Ph.D. and Sherry Ruth Anderson, Ph.D. determined an entirely new market of individuals with a different worldview, values, and lifestyle which grew out of the social movements of the 60s and thereafter from the consciousness movements in spirituality, psychology, and alternative health.

These creative, optimistic millions are natural net workers, only now beginning to recognize each other. They are at the leading edge of several kinds of cultural change. They are the innovators and ground breakers who are shaping a new kind of culture for the twenty-first century.

Why do they want to see this film? Because it provides them with exactly what they are most interested in and have a hard time finding:

Enlightened Entertainment.

The Cultural Creatives are sick and tired of male movies that only engage adrenaline. They are sick and tired of female fare that offers false hopes of romantic paradise. They are looking for something that delivers the most thought-provoking concepts of emerging ideas in the most entertaining way.

This educated, media-savvy subculture can't be fooled. They read a lot. They are informed about new trends of knowledge. They watch eagerly new developments in science and want to know how new scientific discoveries can change their lives.

Some of them have religious affiliations, but their religious beliefs don't correspond that strongly with the religions they find themselves in. And they are open to new ideas. Others have grown from Religious dogma to an innate sense of Spirituality and are searching for a voice somewhere in this fragmented culture. They all await a catalyst.